The Guided Collapse

FOR INDEPENDENT THINKERS & TINKERERS

What a time to be alive!

You are afforded every convenience conceivable. You have a library, a cinéma, a jukebox, and 5,000 friends to talk to in your pocket. You can buy anything, or look anything up on a whim! You can start a community, raise funds, or learn Spanish.

You have the entire world in the palm of your hand. ¿Pero qué has hecho con él?


If you have the ideas, but lack the will or focus to follow through, it's time to change your relationship with your devices. The Guided Collapse diagnoses how technology and the latter-day internet are affecting your life, and changing society at large.
TGC advocates for tech literacy, data privacy, and self-curation; and promotes ways in which you can take control of your digital footprint, enrich your experiences online, and be more intentional with what you create and what you consume.

In an age when communication and expression are being dictated, governed, and swayed by machines, The Guided Collapse stands as a rebellion, a preservation of language, art, and beauty; of crafted things, and curated spaces—in service of creating a better, and human internet once more.

It's time for us to take back the spoon.

Are You A Sword Swallower Or A Fire Breather?

This is the difference between loving your work & loving your job—two completely different things...

Are You A Sword Swallower Or A Fire Breather?

When you love your job, you love your company, your position, and the fact that your employer puts food on your table.

You will do everything to keep your job—like agreeing to things you do not approve of, bending your core beliefs & philosophies—all in the name of esprit de corps and “company values.”

And then occasionally, you come out on the weekends with your co-workers—the very people you despise—to go bowling or swimming or dancing to some music you dislike at some fancy-smelling resort.

And given enough time, you get lucky. You draw the final cherry. After a million soft power points & spreading the sheets for others to lay comfortably in, you get that big promotion.

“Senior Vice Executive Deskman.”

And it’s finally your turn to boss around the people you pretended to like—the jokers and horses you used to swim, joke & jab with.

Maybe you get the nicer car with the faux leather seats, perhaps a bigger keychain or a bigger bag (but not necessarily in that order).

Photo by Jason An on Unsplash

But when you love your work, you sacrifice everything. You stay behind and work all hours of the night just to finish what you started—to balance, to align, to master.

You lock yourself behind a door, swallow the key, and force it out of you. You burn every usable piece of yourself, not for anyone, not even for yourself, but to shine a light on those images you see, those god-damned voices you hear in your head—because you believe that if you can hear them, it is your responsibility to make them exist in the world. To emancipate them from the darkness of oblivion.

Not for recognition or reward, but because to do otherwise would mean an unbearable madness. For it is what your body, what your bones demand—and you are only being true to your nature. However mad, and wild, and untamed it may be.

Because the very act of doing it fulfills your soul, that failing to satisfy it would leave you incomplete.

When you love your work, you don’t care about what people say. People talk, that’s what they do. But you do—and the doing is the talking.

Photo by Umut Ozdemir on Unsplash

It’s not your status, not your position; it’s not your car, not your paycheck, not the food on your table, nor the pat on your back.

It is not your house—you are the house, and it lives inside of you…

And to give it shelter is your life’s purpose.

When you love your work, you have so much to say, so much to give, so much to exude.

But when you love your job, you have nothing to say. Nothing to prove. So you simply let others speak for you.

That’s why I always say, be careful what you choose to love. And remember—that you can always...choose. Because if you don’t, someone will come to you bearing gifts and promises—you will smile, and the choice will have already been made for you.

Alas, in this life, you’re either one of two things: you’re either a sword swallower or a fire breather. You either swallow yourself whole or breathe yourself back into existence each passing day, hour, and minute that something or someone tries to take you away from it.

You choose.


Images via Unsplash. Photos by Mak, Jason An, and Umut Ozdemir.

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This is The Guided Collapse, a publication started in 2021 by M. Jack Ferdinand. It's currently being rebuilt here on a new site. Things will be up and running shortly, but you can subscribe in the meantime if you'd like to stay up to date and

Are You A Sword Swallower Or A Fire Breather?

This is the difference between loving your work & loving your job—two completely different things...

We are all mad and have forgotten how to speak

I must scream but I have no clout and there aren't enough emojis...

A World Governed by Hearts & Other Emojis

The Revolution Starts With You

To look upon modern-day things with reflection & aching—to find beauty in the madness of it all.

The importance of slowing down, once in a while.

Take back the spoon.

Ideas, philosophies, and treatises on crafting better digital experiences.

Members Only

We are all mad and have forgotten how to speak

We are all mad and have forgotten how to speak

A World Governed by Hearts & Other Emojis

A World Governed by Hearts & Other Emojis

The Revolution Starts With You

The Revolution Starts With You

To look upon modern-day things with reflection & aching—to find beauty in the madness of it all.

To look upon modern-day things with reflection & aching—to find beauty in the madness of it all.